John Silveira

Senior Market Manager

John, a US Navy veteran returned to Florida in 2015. While he was away he spent some of his time studying at Chapman University in San Diego and aboard the USS Ranger. His duty stations included Fighter Squadron Two, Naval Air Station Corpus Christi, Operation Deep Freeze and Naval Air Station Alameda. Shortly after returning from the South Pole he began his twenty-three-year non-profit career with the Pacific Coast Farmers’ Market Association.

His passion for healthy communities, local businesses, and the agricultural arts led to the creation of the largest Market Association in the country. John was instrumental in creating the first hospital-based farmers’ market in the San Francisco Bay Area with Kaiser Permanente. Kaiser now sponsors over fifty markets throughout the country and continues to educate communities about healthy eating.

John’s past volunteer service includes President, California Federation of Certified Farmers’ Markets, President, Pleasanton Downtown Association, Member, Brentwood Neighborhood Advisory Committee, Chaired State of California’s Direct Marketing Task Force and Co-Chair State of California’s Department of Agriculture’s Technical Planning Committee.

John spends most of his free time dreaming and looking for new ways to turn that vision into reality. If there’s any time left over you’ll find him at the beach with his wife and two Golden Retrievers.

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